ysl beauty – Dua Lipa UK • Your number one fansite for Dua Lipa https://dua-lipa.uk Wed, 28 Feb 2024 19:23:06 +0000 en hourly 1 https://wordpress.org/?v=6.9.4 Dua Lipa is the new YSL Beauty ambassador https://dua-lipa.uk/2024/02/dua-lipa-is-the-new-ysl-beauty-ambassador/ https://dua-lipa.uk/2024/02/dua-lipa-is-the-new-ysl-beauty-ambassador/#respond Mon, 26 Feb 2024 19:30:01 +0000 https://dua-lipa.uk/?p=197 Read More]]> Dua Lipa has announced that she is the new ambassador for Yves Saint Laurent Beauty. She is launching their new makeup collection, YSL LOVESHINE, available March 15th. Dua previously served as the face of their Libre fragrance since 2019.

With Lipa’s expanded role, YSL Beauty hopes to appeal to a new generation of beauty consumers. It is also expanding its lip offerings following the success of its Candy Glaze, a plumping lip gloss stick, which gained virality on TikTok. Under a new banner, LoveShine, the label will debut additional offerings, including a Lip Oil Stick, this year.

The news comes after the label deleted all of its posts on Instagram citing a “social media reset,” a move the brand hopes to pair with social media stunts in the near term to further lure Gen-Z shoppers.

“This move is signatory of YSL Beauty entering a new chapter,” said Jordan Radi, global director of consumer engagement. [x]

Photoshoots » 2024 » Loveshine YSL Beauty campaign by Tyrell Hampton
Photoshoots » 2024 » Yves Saint Laurent Beauty campaign by Élodie Daguin
Photoshoots » 2024 » Behind the Scenes: YSL Beauty campaign by Élodie Daguin

Follow us on X/Twitter more updates.

]]> https://dua-lipa.uk/2024/02/dua-lipa-is-the-new-ysl-beauty-ambassador/feed/ 0