Dua Lipa is the new YSL Beauty ambassador

Dua Lipa has announced that she is the new ambassador for Yves Saint Laurent Beauty. She is launching their new makeup collection, YSL LOVESHINE, available March 15th. Dua previously served as the face of their Libre fragrance since 2019.

With Lipa’s expanded role, YSL Beauty hopes to appeal to a new generation of beauty consumers. It is also expanding its lip offerings following the success of its Candy Glaze, a plumping lip gloss stick, which gained virality on TikTok. Under a new banner, LoveShine, the label will debut additional offerings, including a Lip Oil Stick, this year.

The news comes after the label deleted all of its posts on Instagram citing a “social media reset,” a move the brand hopes to pair with social media stunts in the near term to further lure Gen-Z shoppers.

“This move is signatory of YSL Beauty entering a new chapter,” said Jordan Radi, global director of consumer engagement. [x]

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News, Photos, Photoshoots, YSL

Posted by admin on Feb 26, 2024

Current Projects
Planet of the Koalaroos (202?)
Role: Vicky (Rumoured)
A live-action comedy spoof inspired by Planet of the Apes and featuring humanoid kangaroos and koala bears, collectively known as the Koalaroos and ruling a post-apocalyptic Earth where only Australia has survived and few humans remain in that land down under of Kylie Minogue, Aborigines, shrimp on the barbie, Fosters beer, and random violence...

The Cincinnati Spin (2025)
Role: Unknown
A young female reporter, recently divorced and down on her luck, gets a chance to write an article for the cover of Time Magazine, in which she finds herself becoming the very story.

Yves Saint Laurent Beauty (2024)
Role: Brand Ambassador
Dua Lipa is a brand ambassador for YSL Beauty, launching YSL LOVESHINE, their brand new makeup collection.

Radical Optimism (2024)
Dua Lipa's uncoming third studio album will be released on May 3rd.

Argylle (2024)
Role: LaGrange
A reclusive author who writes espionage novels about a secret agent and a global spy syndicate realizes the plot of the new book she's writing starts to mirror real-world events, in real time.

Service95 (Since 2022)
Dua Lipa's global platform which includes a website, a weekly newsletter, podcast, and book club.
Tour Dates
  • June 5 | Waldbühne | Berlin, Germany
  • June 9 | Arena Pula | Pula, Croatia
  • June 12 | Arènes de Nîmes | Nîmes, France
  • June 13 | Arènes de Nîmes | Nîmes, France
  • June 28 | GLASTONBURY | Somerset, England
  • July 4 | Open'er Festival | Gdynia, Poland
  • July 6 | Rock Werchter | Werchter, Belgium
  • July 10 | Mad Cool Festival | Madrid, Spain
  • July 12 | NOS Alive Festival | Oeiras, Portugal
  • October 17 | The Royal Albert Hall | London. England
  • Service95 Book Club: May

    Dua's pick for May is Swimming in the Dark by Tomasz Jedrowski.
    See past book club picks.
    Family Sites