Dua Lipa has been announced as the new global ambassador for Nespresso, joining longstanding ambassador George Clooney. The partnership aims to inspire a new generation of coffee enthusiasts through cultural exploration and creative empowerment. A new campaign led by Dua, titled “Vertuo World,” will officially launch on 14th April across all platforms.
In a statement, Nespresso’s Chief Marketing Officer, Leonardo Aizpuru, said: “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”
Dua said teaming up with the brand was an “easy decision.” She added: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”
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