Dua Lipa spoke to Madame Figaro about her “First Loves” to promote Nespresso.
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Dua Lipa spoke to Madame Figaro about her “First Loves” to promote Nespresso.
On March 18th, Dua Lipa attended Nespresso’s launch event celebrating Dua as their new Global Brand Ambassador. The event took place at Flatiron’s New Flagship Boutique in New York.
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Dua Lipa has been announced as the new global ambassador for Nespresso, joining longstanding ambassador George Clooney. The partnership aims to inspire a new generation of coffee enthusiasts through cultural exploration and creative empowerment. A new campaign led by Dua, titled “Vertuo World,” will officially launch on 14th April across all platforms.

In a statement, Nespresso’s Chief Marketing Officer, Leonardo Aizpuru, said: “We’re excited to welcome Dua Lipa to the Nespresso family. She’s a true explorer, always curious, always trying something new and that energy fits beautifully with the direction we’re taking as a brand. Our purpose is to empower endless exploration through exceptional coffee, and Dua brings that mindset to life in a modern, effortless way. Together, we want to inspire a new generation to open up to new tastes with confidence and to discover how a coffee moment can become something truly exceptional.”
Dua said teaming up with the brand was an “easy decision.” She added: “I feel like I have grown up with Nespresso. There’s always been a Nespresso machine nearby – at home with my family, on set, or in a hotel room – so teaming up with them was really an easy decision. I just love how they are always exploring new flavors and finding ways to evolve as a brand. Working together has already been loads of fun, and it’s just the beginning.”
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